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Marketing Communications Attachment

Marketing Communications Attachments in Kenya

Marketing Communications attachments give students their first taste of industry practice. Typical duration: 6–12 weeks.

What You'll Do

Observe Marketing Operations

Watch how marketing communications campaigns are planned, executed, and measured across different channels.

Assist with Campaign Development

Help with creative briefs, content creation, and campaign execution under supervision.

Complete Logbook

Document your daily activities, observations, and learning experiences throughout the attachment.

Attend Marketing Meetings

Participate in campaign planning sessions, creative reviews, and performance analysis discussions.

Learn Marketing Tools

Get familiar with marketing platforms, analytics tools, and campaign management systems.

Shadow Marketing Professionals

Work closely with experienced marketing professionals to understand campaign strategies and audience targeting.

Skills You'll Gain

Marketing strategy
Campaign planning
Brand communication
Digital marketing
Content marketing
Analytics
Customer segmentation
Creative development
Performance measurement

Who Should Apply

Year of Study

Diploma students in their final year or recent graduates.

Prerequisites

Basic understanding of marketing principles, consumer behavior, and communication strategies.

Ideal Candidates

Students with creativity, analytical skills, and eagerness to learn from marketing professionals.

Academic Requirements

Completion of marketing communications diploma program with good academic standing.

Typical Host Companies

Marketing Agencies
Brand Consultancies
Corporate Marketing
Digital Agencies
E-commerce Companies
Advertising Agencies
Media Agencies
Startups
Retail Companies

Duration & Mode

Duration

6–12 weeks (flexible based on university requirements and company needs)

Schedule

Full-time during university breaks, part-time during semester (20-30 hours/week)

Mode

On-site or hybrid (mix of office and remote work)

Supervision

Direct supervision by experienced marketing communications professionals and regular check-ins with university coordinator

Related Career Pathways

Next Steps: Internships

Digital Marketing Internship
Brand Management Internship
Content Marketing Internship
Marketing Analytics Internship

Future: Graduate Roles

Marketing Assistant
Brand Coordinator
Digital Marketing Assistant
Campaign Coordinator

Frequently Asked Questions

What marketing communications knowledge should I have?

Basic understanding of marketing principles, consumer behavior, and communication strategies is required. You don't need extensive experience - this is about exposure and learning.

Will I get paid during the attachment?

Most attachments are unpaid as they are educational experiences required by universities. However, some companies may provide transport allowances or lunch stipends.

Can I choose my preferred company?

We try to match students with companies based on their interests and skills, but final placement depends on availability, company requirements, and university approval.

What if I don't have much marketing experience?

Basic marketing knowledge is required, but we focus on learning and exposure. The attachment is designed to help you gain practical experience and understand industry practices.

Ready to Start Your Marketing Communications Journey?

Download the Tayari app and discover Marketing Communications attachment opportunities in Kenya.